정백당

Perfect for my taste

“Extracted broth soup by boiling, pioneer of the age of noodle soup!!
‘The soup tastes great, just the thing for my taste’. Famous as this phrase in Korea, Ansungtangmyun was developed with the proposal to realize the flavor of cabbage leaf soup enjoyed at old country markets.

The deep flavor extracted from beef bone and meat brings the original flavor of cabbage leaves together with soybean paste and chili powder. The thick broth soup and chewy thin noodles are beloved by Koreans. ‘Ansung’, the long-standing breadbasket, was also famous for its beef market so as named as ‘Ansungmatsum’ which means Ansung is fit for all.Nongshim paid attention to the high recognition of Ansung by consumers and emphasized the local name and broth taste by using ‘Ansung’ in the product name.

The first soup concept ramyun of deep broth soup set a new record of sales totaling KRW 4.1 billion in just three months from its release. In the next year 1984, its annual sales recorded over KRW 20 billion. As Ansungtangmyun became popular, ‘Youngnam-tang’, ‘Honam-tang’, ‘Seoul-tang’ and other imitation products were introduced disproving its popularity at that time.”

* What is a fried noodle?
Fried noodles are a type of noodle that has been cooked and then deep-fried in oil. By frying the cooked noodles in oil heated to 150°C, the moisture content can be reduced to less than 10%, preventing the growth of microorganisms. Companies like Nongshim manage to reduce the moisture content of their fried noodles to less than 7%, allowing for long-term storage without the need for preservatives. This process also makes the noodles easier to cook and gives them a unique flavor.