Hooroorook Guksu: The Authentic Taste of a Korean Feast, Made Easy

In Korea, “Janchi Guksu” (Feast Noodles) is a cherished traditional dish served to honored guests on special occasions. Each bowl carries deep meaning, as the long noodles symbolize a long life and lasting relationships.

The Hooroorook brand was developed so that anyone can conveniently enjoy this meaningful piece of Korean noodle culture.

A Masterful Recreation of Authentic Flavor

We capture the authentic taste of Janchi Guksu with a clean and savory anchovy broth. The dish is brought to life with colorful toppings based on the traditional “Obangsaek”—the five Korean cardinal colors of blue, white, yellow, black, and red, which are believed to bring good fortune.

To complete the experience, you can add the separate seasoning sauce, made with rich soy sauce and aromatic sesame oil, to perfectly match your taste.

Hooroorook Guksu is more than just a meal; it’s a convenient way to enjoy a healthy and delicious Korean tradition.

* What are Non-Frying Noodles?
These are noodles that are naturally dried with hot air after they are cooked without frying them in oil. They are also called “hot air dried noodles” because they are dried by passing the cooked noodles through a hot air dryer where hot air of around 100˚C circulates for about 30 minutes. Compared to fried noodles, the texture is dense, so the cooking time is slightly longer, but it is less oily and has a great clean taste.